Hotelga Summit

As part of Hotelga 2025, FEHGRA and AHT are developing a new venue for exchanges and discussions. More trends. More Technology. New political landscape. New businesses.

This new space offers a series of lectures by specialists addressing the sector's most prominent topics: the industry's future, its needs, and challenges.

The talks at Hotelga Summit 2025 will be given by leading figures who will address the most relevant topics on the HORECA agenda, organized into thematic blocks.

Politics, Economy, and Current Affairs
#HotelgaPerspectives

• Political and Economic Panel: “Political Climate and Economic Outlook: A New Scenario for the Tourism Sector" -Lic. Jorge Giacobbe, Esteban Domecq, Paulino Rodrigues
  Wednesday, August 27 | 4:00 PM - 5:00 PM
  Main Auditorium
• Argentine Hospitality in Numbers: Trends, Profitability, and Regional Comparisons
  Patricia Boo, STR
  Thursday, August 28 | 3:30 PM - 4:00 PM
  Ceibo Room A+B
• Gastronomic Profitability & Survival in This New National Landscape
  @cerramelaochopodcast, as part of Hotelga: Gastronomy & Competitiveness
  Friday, August 29 | 4:15 PM - 5:00 PM
  Main Auditorium

Investments
#HotelgaInvestements

• Funding Lines Available for the Tourism Sector
  Speakers: Technical Advisors from the National Directorate of Development and Promotion.
  Speaker: Santiago Faina - Investment and Foreign Trade Bank (BICE)
  Moderator: National Directorate of Development and Promotion.
  Wednesday, August 27 | 3:00 PM - 4:00 PM 
  Ceibo A+B Room

• Investments: Panel with the Participation of Governors and Sector Authorities
  Santa Fe, Entre Ríos, Santiago del Estero, Salta, Jujuy, Corrientes, Catamarca, Misiones, Tucumán y Tierra del Fuego.
  Moderator: National Directorate of Development and Promotion
  Thursday, August 28 | 5:00 PM - 6:30 PM
  Ceibo Room A+B

AI and Technology
#HotelgaIA&Tech

Smart Management: AI in Hospitality, from Concept to Practice - A keynote conference and practical talks on how to implement artificial intelligence in hotels and restaurants to optimize operations, personalize experiences, and make data-driven decisions.

• AI is Here: Now What Do We Do?
  Speaker: Santiago Bilinkis
  Friday, August 29 | 3:30 PM - 4:15 PM
  Main Auditorium
• AI Assistants and Agents How to get collaborators that improve the experiences of internal users and external visitors, and automate different processes in hotels and restaurants.
  Speaker: Adrián Lebendiker, Qenti AI Lab.
• Transforming Casual Visitors into Loyal Customers Blockchain and artificial intelligence platforms to build innovative loyalty programs.
  Speaker: Lucrecia Leguizamón, Qurable. 
• Innovation Based on Data and Artificial Intelligence Make better decisions in your gastronomic or hotel business.
  Speaker: Gianfranco Grillo, Taligent. 
• Computer Vision Applied to Different Solutions in the Hospitality Industry
  Speaker: Ignacio Espino, Erix
  Wednesday, August 27 | 3:00 PM - 4:30 PM
  Open Auditorium
• From 0 to 1: How to Use AI to Transform Stays into Unforgettable Experiences
  Speaker: Diego Carrabal, Alejo Perna, Pablo Barbarelli
  Thursday, August 28 | 3:00 PM - 3:30 PM
  Ceibo Room A+B
• Cybersecurity, a Challenge for the Hotel Industry
  Speakers: Emiliano Piscitelli, CEO of BeyGoo - Mariana Segulin, Journalist specializing in cybersecurity
  Thursday, August 28 | 4:15 PM - 5:00 PM
  Ceibo Room A+B

Sustainability
#HotelgaSustainable

• The Value of B Corp Certification as a Competitive Advantage
  Moderator: Agustina Rayes, Director of Strategic Growth - Sistema B.
  Wednesday, August 27 | 2:00 PM - 3:00 PM
  Ceibo Room A+B
• Trends, Examples, and Reflections on Sustainability in the Hotel Sector
  Speaker: Estefanía del Azar, Communications Manager of the GSTC.
  Thursday, August 28 | 4:00 PM - 4:15 PM
  Main Auditorium
• Regeneration: The Evolution of an Unresolved Problem
  Speaker: Jorge Moller, Director of the Program for Latin America of the GSTC.
  Thursday, August 28 | 4:15 PM - 4:30 PM
  Main Auditorium
• Accessible Restaurants: The Keys to Enjoying a Gastronomic Experience for All
  Speaker: Betina Anzilutti, Founder and CEO of Noun Eventos & Capacitación ejecutiva, a lawyer (UNL - Argentina) and holder of a Master’s in Accessibility and Smart Cities Design (Univ. Jaen - Spain).
  Friday, August 29 | 4:00 PM - 5:00 PM
  Ceibo Room A+B