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Hotelga launches its 2026 edition and adds a new pavilion

15 Dec 2025

Buenos Aires, December 2025 – The great meeting of the hotel and gastronomy industry is preparing for a new edition with more exhibition space and a renewed agenda, reaffirming its commitment to the promotion of the sector in the region.

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Hotelga 2026 will be held from September 2 to 4 at La Rural, Buenos Aires Trade Center. After a 2025 edition that brought together more than 13,000 professionals and 200 brands, the exhibition projects even greater growth, incorporating a new hall and consolidating itself as the main business event in the HORECA sector. It will be a unique opportunity to anticipate trends, generate business links and to train with prominent references.

At Hotelga, opportunities are growing: with exclusive pavilions for each sector, one for gastronomy and the other for hospitality, the Trends and Innovations Exhibition is doubling down on its commitment to 2026. It should be noted that  the last edition recorded that 54% of visitors attended for the first time,  a figure that shows the sustained growth of the event and its ability to summon new references.

Hotelga 2026 is a fundamental space to enhance the visibility of the sector and strengthen ties within the hotel and gastronomic chain. As every year, the winners of the Sustainable Hospitality Contest will be announced, aimed at tourist accommodations that integrate sustainability criteria in their management and services and the presentation of innovative ideas generated by students. You can also enjoy the 10th Grand Final of the Federal Chefs Tournament, a live competition that brings together the most outstanding professionals from all over the country. The proposal is completed with a new edition of the Hotelga Summit, with talks and conferences by leaders in the sector, and with the Matchmaking Program, a strategic space to generate contacts and new business opportunities.

Organized by AHT (Association of Tourism Hotels of the Argentine Republic), FEHGRA (Gastronomic Hotel Business Federation of the Argentine Republic) and Messe Frankfurt Argentina, Hotelga 2026 continues to promote the transformation, sustainability and innovation that the sector demands.

On December 9, the allocation of spaces will take place, a key instance to reserve and ensure the best location within the exhibition. For more information and reservations, write to hotelga@argentina.messefrankfurt.com .

Social media:

https://www.facebook.com/hotelgaferia
https://x.com/Hotelgaferia

https://www.instagram.com/hotelga_feria

Hashtags

#Hotelga #Hotelga2026

 

Contacts:

Natalia Porta

Communication and Press Manager

Carolina Del Pozo
Head of Communication and Press

 

Camila Loch

Press Consultant - Mauro y AsociadosTel: +54 2324 558730
cloch@mauroyasociados.com.ar

 

Information about Fehgra
Since 1941, the Gastronomic Hotel Business Federation of the Argentine Republic has represented all the country's activity. Its objective is to defend the interests of the sector and collaborate in the development of the hotel, gastronomy and tourism industries. The entity brings together more than 84,000 companies, grouped in its Entities. There are 17,000 hotel establishments and 67,000 gastronomic establishments.

More information in https://fehgra.org.ar/

Information about AHT
The Association of Tourism Hotels of the Argentine Republic is a non-profit organization with extensive experience, recognition and presence throughout the national territory founded in February 1977. It groups and represents the most important hotels in the country, distinguished by the quality of their facilities and the excellence of the services provided to their guests. The AHT supports the interests of the hotel and tourism sector together with the public and private sectors, to strengthen the competitiveness of its members and respond to their needs.

More information in https://www.ahtra.com.ar/

Information about Messe Frankfurt Argentina
It is the local subsidiary of Messe Frankfurt GmbH, the world's leading professional exhibition organization company. The objective of its events is to promote real business meetings that stimulate regional markets, encourage the domestic market and in turn urge the development of the technological pole in each area. Currently the portfolio of events of Messe Frankfurt Argentina includes the exhibitions: Automechanika Buenos Aires, BIEL Light + Building Buenos Aires, Emitex, Simatex, Confemaq, ExpoFerretera, Hotelga, Intersec Buenos Aires, Salón Moto, Tecno Fidta and Arminera. In addition, it holds numerous congresses and special events for third parties, such as Argentina Oil & Gas Expo Buenos Aires, Argentina Oil & Gas Expo Patagonia and ExpoEFI, among others.

More information in www.ar.messefrankfurt.com


Learn more about the Messe Frankfurt Group
www.messefrankfurt.com/background-information